An AI-guided pipeline that takes one employee's idea and carries it — framing, evidence, prototype and all — into a validated, scored, decision-ready brief. In Arabic and English. In minutes, not weeks.
The thinking is usually there. The structure isn't. By the time someone finds the hours to write down the problem, the users, the evidence and the risks, the moment has passed — and the idea quietly disappears. The Innovation Pipeline holds that structure for them, and walks them through it, one step at a time.
Each step does one job and hands off to the next. The work an employee never had time for happens with them — not instead of them.
Capture the spark
Title, the problem in your own words, who it's for, which department. Two minutes, and the idea exists somewhere other than your head.
Title · Problem · Category · DepartmentSee it from new angles
The AI offers three or four different lenses on the underlying problem. You read them, recognise the one that actually fits, and choose it.
3–4 framings · pick oneThink it through out loud
A short, AI-led conversation asks the questions that sharpen a vague idea into a clear one. Every answer is saved as you go.
Guided Q&A · autosavedA real product brief, written with you
Problem, users, value, risks, scope, acceptance criteria — drafted from your interview, organised into Core, Risks & Build spec. Fourteen fields, every one yours to edit.
14 editable fieldsAsk real people
The AI builds a validation plan and a survey for you. Launch it as a public link, and watch the responses arrive — no login needed for the people answering.
Plan · Survey · Public linkLet the responses decide
The AI reads every answer and returns a clear signal — green, yellow or red — with the assumptions it confirmed, the ones it falsified, and the quotes that back each call.
Go / no-go · with quotesMake it clickable
Attach a working prototype so reviewers can feel the idea, not just read about it. Optional — but it changes how a brief lands.
Prototype URLHand it over, complete
A final look at exactly what the reviewer will see — brief, evidence, prototype, all of it. One button, and the idea is in the pipeline.
Preview · then submitThree models, each matched to the job in front of it. The submitter never picks a model; the right one is already there.
Runs the interview, keeping the back-and-forth quick so thinking out loud never stalls.
Writes the framings, the brief and the validation plan — the structured drafting the submitter then shapes.
Reads all the evidence at once and makes the go / no-go call, with the reasoning written out.
Submitters watch their own ideas move. Reviewers see the whole organisation's pipeline in a single screen.
In progress, completed, and what the team is reviewing — without chasing anyone for a status.
Staff have no structured, engaging way to internalise organisational values beyond a one-time induction…
3 minutes agoNew employees can't efficiently locate the guidance they need in their first weeks, creating friction that delays…
7 minutes agoEvery idea by phase, with a score you can trust because it came from the same eight questions every time.
Seven weighted criteria plus validation depth, each scored one to five against written anchors — so two reviewers reach the same number, and a submitter knows why.
The total and tier update live as a reviewer scores. Fast-tracked ideas carry a capped validation depth, so a shortcut is always visible in the number.
Not translated after the fact. An Arabic idea produces Arabic framings, an Arabic brief, an Arabic survey — and the whole interface mirrors to right-to-left, typeface and all.
Framing — the chosen lens
"Staff don't lack the values; they lack a recurring, low-effort ritual that keeps the values present in everyday decisions."
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